2021 - 2025 / VP CREATIVE
HAVAS HEALTH
Creative lead across campaigns for DMD (Duchenne muscular dystrophy) and the launch of Fabrazyme for Fabry disease in 2022/23. Led the creative direction for the launch of PROMACTA in 2023/24, a new treatment for immune thrombocytopenia (ITP). And in 2025, developed creative for the upcoming metastatic breast cancer treatment to be launched in early 2026. Oversaw all design aspects with a multidisciplinary team of art directors and designers across web, digital, print, social, and experiential channels.
2018 - 2021 CREATIVE DIRECTOR - FREELANCE / SELECTED HEALTH AGENCIES
Developed integrated DTC and HCP campaigns across a range of therapeutic areas, including oncology, Crohn’s & colitis, multiple sclerosis, Alzheimer’s disease, chronic kidney disease, and menopause. Also played a key role in new business wins.
FCB HEALTH
AREA23
SAATCHI & SAATCHI WELLNESS
FCB CURE
EVERSANA INTOUCH
McCANN HEALTH
NEON
2015 - 2018 / CREATIVE DIRECTOR
PUBLICIS NY
Creative lead on Cadillac, overseeing and developing work across all film, digital content , web and print. Managed all shoots and post-production processes. Additionally, created a campaign for CoffeeMate.
JWT NY
Contributed to the successful new business win for Kellogg's Special K US, including the launch of the new campaign. Played a key role in developing work for KPMG's new business initiatives across North America and Europe. Additionally, collaborated on the agency's portfolio, delivering campaigns for Schick Hydro and Chase Private Bank.
2012 - 2015 / GROUP CREATIVE DIRECTOR
DDB NEW YORK
Creative lead on Hertz Car Rental North America creating new work across multiple channels. Creative lead on Empire City Casino New York, developed and created a re-branding campaign. Played a key role in Royal Canin new business win and developed a campaign for Electrolux kitchen appliances.
2010-2012
PUBLICIS DIALOG / CREATIVE DIRECTOR
Creative lead developing and creating a new multi-channel campaign relaunch for Carlsberg Lager across the U.K. and Europe.
2006-2010:
SAATCHI & SAATCHI / CREATIVE DIRECTOR / HEAD OF ART
Creative lead on T-Mobile U.K and Europe, Guinness Africa and The NSPCC Children's Charity. Dual role as Head of Art - responsible for overseeing all the visual output across the agency's brands.
2003-2006:
OGILVY / CREATIVE DIRECTOR / HEAD OF ART
Creative lead on Castrol Oil, Ford and Waitrose Supermarkets. Head of Art across the agency's portfolio. Created a more integrated design studio and updated the art buying department.
1999-2003:
SAATCHI & SAATCHI / CREATIVE DIRECTOR
Developed and created work across all of the agency's portfolio, including the NSPCC and The British Army.
1997-1999:
SENIOR ART DIRECTOR - SAATCHI & SAATCHI
Over 50 global accolades including:
8 Cannes Lions, including Gold, Silver and Bronze
4 D&AD Graphite pencils
21 D&AD Wood pencils
4 One Show pencils
BAFTA award for cinema advertising
Other awards include The CLIOS, London International (LIA), EUROBEST, The ANDY’S , The Webby’s, British Arrow TV Awards, Creative Circle U.K.
Cannes Lions
D&AD
London International (LIA)
Eurobest
Creative Circle U.K
AOP London Photography Awards
Creative direction / art direction
Copywriting
Brand Strategy
Brand design
Concepting
Team Management
Digital
Social
Experiential / Events
Broadcast / Video
Adobe Photoshop/Indesign/Illustrator