Creative Director: Digital/Social/Mobile

Add your own scenery - The World's biggest panoramic digital photograph. A social campaign and microsite where users uploaded their images from wherever they were in the World to addyourownscenery.com. And using GPS data the interactive site placed them in geographical location to help build this global picture. More importantly Merrell helped support global conversation areas donating $1 for the first 250,000 photos submitted. Subsequently donating $250,000 these conservation projects across the world.

The most popular image in the project entitled the photographer to a $5,000 adventure anywhere in the world.