Creative Director: TV/Digital/Social/OOH

Cadillac has embraced this ethos in recent years through its Dare Greatly platform, positioning itself as a standout in the luxury segment. Dare Greatly reflects a tone that is bold, sophisticated, and deeply passionate. It curates a forward-thinking blend of progressive culture, refined design, and groundbreaking innovations that propel us forward—embodying everything we value and drawing inspiration for the future we aim to create

The ‘Dare Greatly’ brand campaign involved new car launches as well as a series of multi-executional broadcast spots, retail, social and OOH.