Creative Director:OOH/Instore/Digital/POS

Remastering an iconic image. The Beatles were on already on Apple music but Sir Paul McCartney wanted to create a new ‘remastered series’. Working directly with EMI London this conceptual idea involved using the iconic Abbey Road crossing image, turning it into a moving graphic equalizer symbolizing ‘remastered’. Multimedia included OOH, digital, Apple in-store posters and iTunes cards.