U.K. & Europe Group Creative Director / Head of Art - TV / OOH / Digital.
UK and Europe campaign creating a 'T-Mobile World' where T-Mobile's new plans adapted to the world of the mobile phone user.
A new look, feel and tone was created for this new T-Mobile World with music being an important element. Ultimately the phone user was always at the center of the action as he or she wandered effortlessly through this slightly surreal world.
As a result T-Mobile moved from being #4 to being the #2 Mobile phone network across Europe