Group Creative Director / Head of Art - Positioning /Social / Digital /Print
This digital and print campaign for the U.K. charity was aimed at kids who are hiding abuse. This visually impactful idea showed kids hiding behind their own images with he message telling kids not to hide it. The campaign was introduced on Facebook, the NSPCC and website using #DontHideit. The images also appeared in teen magazines - the campaign really struck a chord with young kids. The second part of this campaign used the idea of 'masks' telling kids and teenagers not to hide behind them and speak to the NSPCC.