Creative Director - OOH/Social/Digital/Print

This digital, social and print campaign for the U.K. charity NSPCC (National Society for the Protection against Cruelty to Children), was aimed at kids who are hiding abuse. This visually impactful idea showed kids in distress hiding behind their own happy images with the message telling them ‘not to hide it’. The campaign was introduced on Facebook, and across relevant social platforms and the NSPCC website using #DontHideit. The images also appeared in teen magazines and in schools - the campaign really struck a chord with young kids.