Creative Director - TV, Digital.
Using a 'QVC style show' for pet lovers, Pets Pyjamas was the first to feature cat and dog as the hosts. The campaign was launched using TV, digital banners and online content
The series was shown on the Pets Pyjamas website where the hosts became so popular they became VIP's ( Very Important Pets), and made appearances at pet parties and event openings. The campaign saw brand awareness in the first two months increase by over 70% and sales increase by 40%.