This Unbranded OOH, print, digital and interactive campaign appeared during Multiple Sclerosis awareness month. Concepts showed educational medical illustrations but with a difference. Jumbled newsprint showed difficulty reading. An interactive poster in a shopping mall where coordination becomes disconnected. All dramatized how MS sufferers find it almost impossible to do the simple things in life that we all take for granted. People were directed to the MS website nothingissimple.com.