Group Creative Director - TV / Digital / Mobile / OOH.
Campaign announcing that the inventors of the Rental Car were now reinventing it. The multichannel campaign launched using TV, digital, ambient, inflight-content and OOH. An explosive teaser spot introduced the campaign followed by 60’ and 30’ spots for Hertz 24/7 and Gold Plus Rewards.
OPEN 24/7: As part of the Hertz 24/7 launch, 24 cars were placed randomly on New York streets for 7 days with ‘OPEN 24/7’ neon signs in their windows. Users tagged the cars with #hertz247 on Instagram to get the chance to win free 24/7 rentals.