Creative Director - Freelance: Social/UGC.
Capital One Bank wanted more customers to really think more about how they manage their money - especially Savings. This campaign taps in to the insight that something we all have in common is that we are all Savers. It then uses that insight to get consumers to share what they have saved over the years and then ask why don't they care for their money in the same way.
Using #ShareMySave customers shared something special they've saved on Facebook, Instagram and twitter for a chance to win cash prizes and a top prize of $10,000 to invest in a Capital One Savings Account. In the 2 weeks over 5,,000 posts were shared.